Masters In Fashion Marketing and Management

Masters in Fashion Marketing and Management

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Eligibilty : Graduate in any stream
Duration : 2 Year

This course is a two-year comprehensive industry-oriented pathway that trains the students to develop both as professionals and entrepreneurs in the field of marketing and merchandising by providing extensive knowledge and developing technical & behavioural skills in the core functional areas of Merchandising, Marketing, Branding, Integrated Marketing Communications, Product Development, Sourcing, Buying, and Range Planning. Avante Academy trains students to be professionals who can conceptually and critically analyse complex problems to propose intelligent and compatible solutions in both the fashion and lifestyle verticals.

SEMESTER - 1

• Principles of management
• Fabric study
• Principles of fashion marketing
• Statistics for fashion industry
• Basics of fashion
• Basics of economics
• Elements of design
• Principles of accounting
• Office automation and desktop publication-iii
• Mass communication- strategy in communication
• Apparel retail management and technology

SEMESTER - 2

• Consumer behavior in fashion & retail industry
• Financial management
• Retail merchandising and buying
• Global sourcing
• Market research
• Visual merchandising
• Graphic design and computer applicatoin-1
• Fabric study-ii(an overview of textile technology)
• Production planning and control
• Fashion advertising and sales promotion 3
• Personality development and communication skills 2
• Principles of design

SEMESTER - 3

• Brand management
• Marketing strategies
• Introduction to cost accounting
• Fashion forecasting and product development
• Supply chain management
• Human resource management
• Customer relationship management
• Business ethics and corporate social responsibility
• Business communication
• Operation research 3
• Graphic design and computer application-ii
• Internship

SEMESTER - 4

• International marketing
• Entrepreneur development program & intellectual
• Property rights
• Trends and forecasting
• Research project

Fashion Designing Courses

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